Our Logo

Our logo is our most valuable brand asset. It should remain consistent across our communication channels and never be modified.

Use these guidelines to determine the best way to apply the Safetoy logo.

Master logos

We have 2 versions of our master logo: Safetoy Blue and Safetoy White.

This guide shows how the logo should be used on a choice of 2 background colours.

Our colour codes for these are listed further down.

These versions should be used all promotional circumstances:

Please do not create sub-brands or modified versions of our logo.

No additional text should be placed on, or immediately next to, the logo.

Short versions

There are no short version of our logo – it must be displayed in full whenever used.

Certified logos

These certified logos are not for general use and may only be used if you have been pre-approved as a certified Safetoy business.

These versions should be only be used by approved businesses:

 

Logo & background colours

 

Safetoy Black

HEX: #434242
CMYK: 0/1/1/74
RGB: 67/66/66
Pantone: 4287 C

Safetoy White

HEX: #FFFFFF
CMYK: 0/0/0/0
RGB: 255/255/255

Safetoy Blue

HEX: #4187cd
CMYK: 68/34/0/20
RGB: 65/135/205
Pantone: 2143 C

Sizing

The Safetoy logo must always be displayed in a 1:3 height to width ratio; ie. 333mm x 111mm



Links

Master logo

The Safetoy logo can be linked to any, or no page within the www.safetoy.co.uk website, it should not link directly to files for download.

Certified logo

The Safetoy certified logo must link to your certified business listing within the www.safetoy.co.uk website for verification purposes.